I like to think that I have a healthy sense of self-deprecating humor. I try to make fun of myself because it’s so easy. And I think I also have a healthy sense of irony too (and not like twentysomething hipsters who wear “ironic” twirly mustaches more worthy of an 1890s baseball team).
But this just made me laugh today in its sheer theater of the absurd glory. And Coal India doesn’t seem to get the joke on itself.
It seems that Coal India — the freakin’ biggest coal company in the world, and probably responsible for much of the global warming gases emitted in India — and thereby the world — has even decided that going with clean and renewable solar energy (the EXACT OPPOSITE OF COAL) makes good sense for them. But, like an (enlightened) sociopath who just can’t help himself from telling one more charming lie, Coal India will still continue to mine deep to produce more planet-destroying coal for its profits.
Here’s the (absurd) company’s reasoning in its bid documents:
India has an abundance of sunshine and the trend of depletion of fossil fuels is compelling energy planners to examine the feasibility of using renewable sources of energy like solar, wind, and so on.”
Man, that’s classic. Coal company heal thyself.
- The World’s Biggest Coal Company Is Turning To Solar Energy To Lower Its Utility Bill (thinkprogress.org.feedsportal.com)
- India’s Biggest Coal Company, Oil-Rich Kazakhstan Turn to Renewables (sustainablebusiness.com)
- Coal India considers ceding Mozambique coal blocks (coal.energy-business-review.com)